John-John Skoog
Art Direction & Design




Probably the best beer for the world
Carlsberg



Carlsberg asked us to launch their first Organic Beer ever.
So we re-wrote the famous tagline
“Probably the best beer in the world” from 1970’s
and launched it across various of media.











Client: Carlsberg
Agency: M&C Saatchi
Production: Adamsky
Creative Director: Martin Cedergren
Creative: John-John Skoog
Creative: Nicholas Düfke

Photograper: Emil Larsson
Design: Matilda Lindqvist

Narrative: Monte Reid
Recognition:
Eurobest (shortlist)
100 Wattaren (Swedish Show)
Bestadsontv - Adofthemonth


Press:
Press release
Untapped
Designtaxi
Beeradvocate
The Stable




©2019, Stockholm.