John-John Skoog
Art Direction & Design


Duracell wanted to showy that their new battery
have long-lasting power. So we created a film that proved it by
re-creating some of the greatest achievements in human history.

We started of by celebrating Berta Benz, as she was the first
person to drive an automobile over a long distance (106Km).

Client: Duracell
Agency: Grey Düsseldorf
Production: Parasol Island
CD: Mark Hendy
CD: Neil Elliot
Copywriter: Fabio Montero
Art Director: John-John Skoog

Guinness World Records -
Greatest distance by a battery powered radio-controlled model car on a single charge.

Guiness World records link