John-John Skoog
Art Direction & Design




Mums & Maids
TWC2 Singapore



Approximately 40% of Singapore’s 222,500 migrant workers
do not have a weekly day off, despite a law coming into effect
in January 2013 making it mandatory. 


So we showed how parents lose out on their relationship
with their children by always requiring their domestic worker
to be around — suggesting to give them a day off instead.







Client: TWC2 
Agency: Ogilvy
CCO: Eugene Cheong
ECD: Nicholas Courant
ACD: Logan Allanson
Art Director: John-John Skoog
Copywriter: Fabio Montero

Press:
United Nations
Al Jazeera
Mumbrella Asia
The Straits Times
Daily Mail
The National


Recognition:
D&AD (Film) - Graphite Pencil
D&AD (Digital Marketing) - Graphite Pencil
D&AD (Film) - Wood Pencil
D&AD (PR) - Wood Pencil
D&AD (PR) - Wood Pencil
One Show (Direct) - Bronze
One Show (Entertainment) - Bronze
Cannes Lions Promo - Silver
Cannes Lions Promo - Shortlist
Cannes Lions Film - Shortlist
Cannes Lions Direct - Shortlist
Cannes Lions PR - Shortlist
Cannes Lions PR - Shortlist
Clio Social Media - Silver
Clio Branded Content - Bronze
Clio Film - Shortlist
Clio PR - Shortlist
The Webby Award - Online Film Unscripted
The Webby People's Voice Award - Film







©2019, Stockholm.