John-John Skoog
Art Direction & Design



SoftTest
Comfort Pure



Comfort asked us to launch a fabric softener for sensitive skin.
As the experts of soft things, we asked babies to choose between
two objects: One soft and one not so soft - Whichever the baby
touched first, the parents took home.







TV 60” - “Carrot”



TV 60” - “Money Bag”



TV 60” - “Scooter”



Client: Unilever
Agency: Ogilvy
Production: Hurrah!
Director: Mads K. Bækkevold
CCO: Eugene Cheong
ECD: Nicholas Courant
Art Director: John-John Skoog
Copywriter: Fabio Montero

Recognition:
Cannes Lions Cyber - Silver
Cannes Lions Branded Content - Shortlist
Cannes Lions Branded Content - Shortlist
Cannes Lions Promo - Shortlist
Clio Branded Content - Bronze
One Show (Entertainment) - Silver








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