H&M Monki
Selfielove Initiative

Together with Monki and the Body Dysmorphic Disorder Foundation, we aimed to raise awareness about toxic beauty standards and the use of beauty-altering filters online. We collaborated with female AR artists to launch 100% unretouched filters that promoted real beauty. In an EU petition, we called for more transparency regarding altered images on social media.  

Client: H&M Group
Agency: Around You
Role: Creative Director