Swedish award-winning creative director
partnering with brands, artists and cultural
institutions to design experiences, brand
identities and narratives that build value
and enduring brand love.

01 — INTRO

With 14 years of experience from 3 continents,
I’ve got to learn how to translate business into creative
communication effectively. For the past 5 years I’ve
Co-founded the former agency (Around You) in Stockholm.
Now working independently on various projects.

02 — CLIENT EXPERIENCE

Throughout my career, I have had the opportunity to create creative platforms, creative concepts, brand identities and 360 campaigns for renowned brands such as Samsung Mobile, Mercedez-Benz, Unilever, Coca-Cola, Comfort, VISA, Snickers (mars), TIER mobility, H&M, SEB (bank), Formula1, PHILIPS, UNWomen.

03 — SERVICES

Creative Direction
Art Direction
Design Direction
Graphic Design
Brand Identity
Branding
Strategy
Product Design

04 — WORK EXPERIENCE

Independent (Open to work)
2025-present

Around You (co-founder/partner)
2020-2025

Ogilvy UK
2018-2020

BBDO Impact
2017

Forsman&Bodenfors
2016-2017

M&C Saatchi
2016

Ogilvy Singapore
2014-2016

GREY Düsseldorf
2012-2014

DDB New York / intern 2011
JWT New York / intern 2011
AKQA London / intern 2012

05 — CONTACT

John-John Skoog
+46766328361
Johnjohn@astonstockholm.com

STOCKHOLM

Education
Miami Ad School, Hamburg
Art Direction 2009-2012

Jury participation
WPPed Cream Jury Member -18
LIA London Internationals - LIAisons -14
The Webby Awards Jury -16

Press
Article 01
Article 02
Interview

DOWNLOAD CV / RESUME

06 — AWARDS

Cannes Lions (Mobile) - Silver
D&AD (Film) - Graphite Pencil
D&AD (Digital Marketing - Graphite Pencil
D&AD (Film) - Wood Pencil
D&AD (Digital Marketing) - Wood Pencil
D&AD (PR) - Wood Pencil
D&AD (PR) - Wood Pencil
One Show (Entertainment) - Silver
One Show (Direct) - Bronze
One Show (Entertainment) - Bronze
Spikes Asia (Digital) - Bronze
The Webby Award - Online Film & Video, Unscripted
The Webby People's Voice Award - Online Film & Video, Unscripted
Cannes Lions (Cyber) - Shortlist
Cannes Lions (Direct) - Shortlist
Cannes Lions (PR) - Shortlist
One Show (Film) - Merit
One Show (Interactive) - Merit
One Show (Event Live Web) - Merit
One Show (Live Events) - Merit
One Show (Event Comp) - Merit
Guinness World Records - Duracell

Cannes Lions (Cyber) - Silver
Cannes Lions (Integrated) -Silver
Cannes Lions (Cyber) - Bronze
Cannes Lions (Promo) - Silver
D&AD (Direct) - Wood Pencil
Clio (Social Media) - Silver
Clio (Branded Content) - Bronze
Clio (Branded Content) - Bronze
One Show (Film) - Merit
One Show (Branded Entertainment) - Merit
One Show (Branded Entertainment) - Merit
Cannes Lions (Film) - Shortlist
Cannes Lions (Branded Content) - Shortlist
Cannes Lions (Branded Content) - Shortlist
Cannes Lions (Design) - Shortlist
Cannes Lions (Direct) - Shortlist
Cannes Lions (Media) - Shortlist
Cannes Lions (Cyber) - Shortlist
Clio (Film) - Shortlist
Clio (PR) - Shortlist

Cannes Lions (Outdoor) - Silver
Cannes Lions (Film) - Bronze
London International Awards (Branded Entertainment) - Bronze
Clio Branded Content - Silver
Spikes Film Craft - Grand Prix
Spikes Film - Gold
Spikes Film Craft - Gold
Spikes Film - Silver
Spikes Integrated - Bronze
Cannes Lions Media - Shortlist
Cannes Lions Direct - Shortlist
Cannes Lions Promo & Activation - Shortlist
Spikes Media - Shortlist
Spikes Media - Shortlist
WPP Wpped Cream Highly Commended

Cannes Lions (Outdoor) - Shortlist
Cannes Future Lions - Finalist
Cannes Future Lions - Finalist

Miami ad school - Photography winner
(Miami, LA, Hawaii)

1 — Work

All rights reserved®
Thank You for visiting
Johnjohn@astonstockholm.com
John-John Skoog
Stockholm SE

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Brand Identity